Elevate Your Business with Expert Financial Leadership—On Demand

Is your company ready to grow but lacks the financial strategy to scale? Our Fractional CFO Service provides experienced, strategic financial leadership without the full-time cost. We help businesses like yours manage cash flow, optimize profitability, and drive growth with actionable financial insights.

Experience

+ 20 Years

in financial sector

About Us

Fueling Startup Success with Expert Fractional CFO Services

ScaleUp cfo is a premier consultancy specializing in fractional CFO services for startups and high-growth companies. We empower founders with tailored financial solutions and strategic insight, working closely with venture capital firms to support their portfolio companies from incorporation to exit. Our seasoned CFOs help navigate financial management, fundraising, and growth challenges, ensuring businesses scale efficiently and achieve long-term success. Whether you’re preparing for your first funding round, managing rapid expansion, or planning a successful exit, ScalePath Advisors provides the expertise and partnership to drive your business forward.

Partnership & Trust

We build lasting relationships, offering transparent, trusted financial guidance for your business success.

Proactive Solutions

We anticipate financial challenges, providing proactive solutions that mitigate risks and unlock growth opportunities.

What Makes Our Services Unique

Deep SaaS Expertise

We specialize in the unique financial challenges faced by SaaS and high-growth startups—like managing recurring revenue, churn, and customer acquisition costs. Our tailored strategies ensure your business isn’t just financially stable but primed for scalable growth.

Hands-On, Embedded Leadership

Unlike typical CFOs who provide distant, high-level advice, we embed ourselves directly into your leadership team. Whether virtual or on-site, we offer hands-on support, aligning financial strategy with your business operations to drive real results.

Investor-Ready Focus

We don’t just manage your numbers—we prepare your financials to speak the language of investors. From creating clean, compelling financial reports to building pitch decks and guiding you through due diligence, we ensure you’re ready to secure funding.

Real-Time Financial Insights

Our custom SaaS KPI dashboards give you real-time visibility into your key metrics—MRR, ARR, CAC, LTV, churn, and more—empowering you to make data-driven decisions at every stage of growth.

Scalable Financial Systems

We build financial infrastructures that grow with your business. By automating processes and implementing robust systems, we ensure your startup remains efficient, compliant, and ready for the next phase of growth.

Growth-First, Not Just Compliance

While our foundation is in solid accounting principles, our focus is on financial strategy and growth. We don’t just keep your books in order—we help you unlock new opportunities, extend your runway, and scale with confidence.

Meet Our Founder

Samuel

I founded ScaleUp CFO to provide fractional CFO services to startups and high-growth companies. Inspired by my mother’s struggles running a shoe store in Dalston, I learned early on that profitability and financial management are key to long-term success.

With 20 years of experience in financial management, I’ve seen firsthand how crucial high-quality CFO services are for startups. At ScaleUp CFO, we’re not just service providers—we’re partners, committed to helping founders navigate growth, secure funding, and achieve successful exits.

Beyond my work with ScaleUp CFO, I’m deeply committed to mentoring the next generation of entrepreneurs, ensuring they have the support and knowledge needed to succeed."

Personal Quote: I believe that every business, no matter its size, deserves access to the financial leadership that drives growth and success. My goal is to simplify finance so you can focus on what you do best—running your business.

Flexible Engagements

Get expert CFO guidance on a part-time basis, perfectly suited for growing businesses seeking flexible, strategic financial leadership.

Scalable Support

Our CFO services adapt to your business, providing clarity from startup through expansion to exit, supporting growth at every stage.

Tailored Solutions

Our financial strategies are customized to align with your specific business goals, driving sustainable growth and long-term success.

Data-Driven Decisions

Utilize advanced analytics and forecasting tools to gain actionable financial insights, ensuring informed decisions that propel strategic growth.

Trusted by 100+ Companies Around The World

How we work

Our streamlined onboarding ensures a smooth integration into your business, helping us quickly identify opportunities, optimize finances, and align strategies with your growth goals.

Discovery & Consultation (Day 1-3)

We begin with a free 20-minute consultation to discuss your business goals and financial challenges. After engagement, we conduct a deep dive discovery call to review your financial structure and key priorities. You’ll receive a tailored document checklist outlining the financial reports, KPIs, and data we need.

Financial Assessment & Analysis (Week 1)

We perform a full financial health audit, reviewing your P&L, cash flow statements, balance sheets, and SaaS metrics like MRR, ARR, and CAC. We identify inefficiencies, cash flow gaps, and areas for financial optimization, while evaluating your current KPI tracking systems for visibility issues.

Strategy Development (Week 2)

We create a 12-month financial roadmap focused on cash flow optimization, burn rate reduction, and fundraising preparation. Custom SaaS KPI dashboards are implemented for real-time metric tracking, and we begin preparing investor-ready financials and pitch materials if fundraising is a goal.

Implementation & Support (Weeks 3-12)

We offer weekly 1:1 strategy sessions to review financial performance, adjust strategies, and ensure progress. Optional on-site support provides deeper collaboration, while real-time KPI monitoring helps optimize cash flow and fine-tune financial strategies.

Review & Long-Term Planning (End of 90 Days)

We conduct a final review of your financial transformation, highlighting improvements in cash flow, burn reduction, and fundraising readiness. Actionable growth recommendations are provided for scaling, and flexible monthly CFO packages are available for continued support.

Our CFO Services

Unlike other services, we don’t offer multiple packages. We offer one comprehensive service that includes everything you need to manage and grow your business. The price is determined by the size of your company and how many hours you require with our CFO. We gather your financial data from your software, such as Xero, and consolidate it into a detailed spreadsheet. This includes your budget, forecast, and cash flow. At the end of the week, month, or quarter, you sit down with our CFO to review these reports. Our CFO provides you with simple, actionable steps to take based on your financial data. It’s that simple.

  • Mission
  • Vision

We empower SaaS founders and startups with financial clarity, strategy, and systems for sustainable growth. Our expertise optimizes cash flow, reduces burn, and prepares businesses for fundraising. As trusted partners, we turn financial challenges into opportunities, building a solid foundation for scaling.

Our vision is to be the top financial partner for SaaS startups, driving innovation and growth. We go beyond traditional CFO services, offering hands-on solutions and insights that empower founders to make data-driven decisions, secure funding, and scale successfully.

Cash Flow Optimization & Burn Rate Management

We build 12-month cash flow forecasts, reduce unnecessary expenses, and implement strategies to extend your runway and ensure financial stability during growth.

Investor-Ready Financial Strategy

We create clean, compelling financial reports, develop pitch decks and financial models, and guide founders through investor meetings and due diligence to secure funding.

SaaS Metrics & KPI Tracking

We set up dashboards to track key SaaS KPIs like MRR, ARR, CAC, LTV, and churn, providing real-time insights to help founders make data-driven decisions aligned with growth goals.

Strategic Financial Planning & Advisory

We develop tailored budgeting and forecasting models, offer regular financial insights to leadership, and align financial decisions with business strategy through board-level support.

Hands-On, Embedded Leadership

We embed directly into your team with virtual and on-site support, acting as a strategic partner to integrate finance with operations, ensuring scalability and investor readiness.

Fundraising Support & Capital Strategy

We guide you through the entire fundraising process, from building investor-ready financial models and pitch decks to supporting negotiations and due diligence, ensuring you secure the capital needed to scale.

Our Client Reviews

At ScaleUp CFO, we take pride in delivering expert financial leadership that drives growth and success. Our clients, from startups to established businesses, have trusted us to provide strategic insights and CFO-level expertise. Here's what they have to say about working with us.

"Our business outgrew our ability to manage finances on our own. We brought Samuel and his team on board in October 2019, and our top-line revenue increased by 40%. Samuel really understands our needs and comfort level. It’s a partnership built on trust.

John Miles

Since implementing a budget and gaining a clear understanding of cash flow, I can finally sleep soundly. Samuel’s team has been worth every penny.

Mark Evans

Working with Samuel was incredibly valuable. He equips you with the tools to not only grasp financial concepts but to retain that knowledge. I've gained so much insight.

Lisa Romano

"Partnering with ScaleUp CFO has transformed how we approach our finances. Their insights and guidance have been instrumental in helping us streamline operations and increase profitability. We now have a clear path forward.

Emily Harper

Samuel and his team brought a level of financial expertise that we desperately needed. They not only helped us get our finances in order but also provided the strategic advice to scale our business sustainably. I can't recommend ScaleUp CFO enough.

David Turner

Affordable Pricing Plan

We don’t just offer CFO services—we deliver a proven system that transforms your financial operations, optimizes growth, and positions you for funding success. By embedding ourselves in your business, we ensure you get the hands-on leadership and strategic insight needed to scale confidently and sustainably.

Early-Stage SaaS Startups

£3000 - £5000 /Month

For early-stage SaaS startups needing basic financial guidance.

Best for pre seed companies that need quarterly support.

Scaling Tech Companies

£7000 - £10000 /Month

For scaling SaaS businesses needing strategic oversight.

Best for companies thinking about Series A or need more strategic support.

Fundraising Startups

8,000 flat for 90 daysor £2,800/month

For mature SaaS startups needing comprehensive financial leadership.

Best for companies that have raised their Series A and beyond.

High-Growth Companies

£9,500 - £12,000 /Month

The Scale-Up CFO Leadership Program

Best for companies thinking about Series A or need more strategic support.

Our Core Services

Optimize Cash Flow, Reduce Burn, and Get Investor-Ready in 90 Days

The SaaS Financial Growth System (Our Core Offer)

  • Cash Flow Optimization & Burn Rate Reduction:
    Create 12-month cash flow forecasts, reduce unnecessary expenses, and extend runway.
  • Investor-Ready Financials & Fundraising Support:
    Build clean, compelling financial reports (P&L, balance sheets, cash flow statements) and pitch decks to secure funding.
  • SaaS Metrics Dashboard Setup:
    Track key SaaS KPIs like MRR, ARR, CAC, LTV, and churn in real-time with custom dashboards.
  • Strategic Financial Advisory:
    Weekly 1:1 strategy sessions to align financial planning with business goals. On-site support available if needed.
Pricing:

$10,000 for 90 Days (or $3,500/month)

Optional equity + cash model available for startups with tighter budgets.

Ongoing CFO Services (After 90-Day Growth System)

  • Monthly or weekly financial oversight.
  • Continuous SaaS KPI tracking and dashboard updates.
  • Fundraising support and investor relations management.
  • Attendance at board meetings and ongoing strategic advisory.
Pricing:

Custom pricing based on the level of involvement, typically ranging from $5,000 to $15,000/month depending on your company’s size and complexity.

Who We Work With

At ScaleUp CFO, we specialize in helping tech, SaaS, and e-commerce businesses accelerate growth and achieve their full potential.

Improve Performance

We support your growth through system transformation, integrations, and aligning processes and reporting with your vision and strategy. Our goal is to help you scale efficiently and sustainably.

Scale the Business

We support your growth through system transformation, integrations, and aligning processes and reporting with your vision and strategy. Our goal is to help you scale efficiently and sustainably.

Prepare for Investment

We get your business investor-ready by acting as your fractional CFO throughout the fundraising process, guiding you through every step to secure the investment needed to fuel your growth.

Meet Expert Team

At ScaleUp CFO, our team of seasoned financial experts specializes in helping SaaS and high-growth startups optimize cash flow, reduce burn, and secure funding. We provide strategic financial leadership and hands-on support to turn challenges into sustainable growth opportunities.

Stefan is an ACCA qualified finance professional with over a decade of experience in financial management, analysis, and modeling, having worked with startups and multinationals across industries such as Technology, eCommerce, and Financial Services. He specialises in improving financial performance, optimising cash flow, and leading financial planning. Additionally, he develops financial models, prepares businesses for fundraising, and sets up financial systems to support business growth

Stefan Karakolev (Portugal)

Fractional CFO

With over 6 years of experience as an investment professional, Ana brings a unique perspective to the finance industry. Her experience at a private equity firm and a commercial bank has provided her with a deep understanding of investment strategies, risk assessment, and financial analysis, while also strengthening her ability to build and maintain client relationships. She excels in challenging environments and has successfully contributed to projects across sectors such as renewables, oil & gas, real estate, and manufacturing.

Ana Mekhrishvili (USA)

Fractional CFO

Kate is a finance expert specializing in Fractional CFO services, supporting the growth of early-stage startups and SMEs with up to $15 million in annual turnover. By offering access to expert financial insights, she helps businesses grow through reliable advice and world-class financial models. Kate provides a range of services including financial modeling, forecasting, FP&A, and business valuation..

Ekaterine Papiashvili (Hungary)

Fractional CFO

Thomas is a finance professional with over ten years of experience, holding CIMA and PRINCE2 certifications. He has expertise in financial management, investor relations, and implementing finance systems, having successfully secured funding and driven growth for clients like Sofa Club, Seventh Stores, and ITV.

Thomas McQuade (UK)

Fractional CFO

Meet Expert Team

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Stefan Karakolev (Portugal)

Financial Advisor

Stefan is an ACCA qualified finance professional with over a decade of experience in financial management, analysis, and modeling, having worked with startups and multinationals across industries such as Technology, eCommerce, and Financial Services. He specialises in improving financial performance, optimising cash flow, and leading financial planning. Additionally, he develops financial models, prepares businesses for fundraising, and sets up financial systems to support business growth

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Michael Pluim

Head Office Manager

Jessica Sign

Financial Head

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Erica Lim

Account Manager

Podcast

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Why you need ScaleUp CFO

We’re growing fast, but I have no clear visibility on our cash flow—I’m not sure how long our runway will last.

Our burn rate is out of control, and I don’t know where to cut costs without stalling growth.

Investors are asking for financial reports I can’t confidently provide, and it’s holding up our fundraising.

I know our SaaS metrics matter, but I’m not tracking them properly and can’t make data-driven decisions.

Our financial processes feel messy and unscalable—I worry they’ll break as we grow.

I’m wearing too many hats and need someone to take charge of our financial strategy so I can focus on building the business.

Why you need ScaleUp CFO

Scaling a SaaS or high-growth startup is exciting, but without financial clarity and strategy, founders often face challenges like cash flow issues, high burn rates, and fundraising roadblocks.

Here are some common challenges founders face that ScaleUp CFO helps solve:

We’re growing fast, but I have no clear visibility on our cash flow—I’m not sure how long our runway will last.

Our burn rate is out of control, and I don’t know where to cut costs without stalling growth.

Investors are asking for financial reports I can’t confidently provide, and it’s holding up our fundraising.

Our burn rate is out of control, and I don’t know where to cut costs without stalling growth.

Investors are asking for financial reports I can’t confidently provide, and it’s holding up our fundraising.

Our burn rate is out of control, and I don’t know where to cut costs without stalling growth.

Get in Touch

Want to optimize your SaaS startup’s cash flow and get investor-ready in 90 days? Let’s talk.